Equity Negotiation: The Ultimate Guide to Not Getting Screwed

A few weeks ago, we started bringing back essential Heretics 101 content. Today we're revealing insider secrets of equity negotiation that could save you millions. Colleen McCreary recommended this episode, and the stakes couldn't be higher.*Email us your questions or topics for Kelli & Nolan: [email protected] coaching and advising inquire at https://kellidragovich.com/HR Heretics is a podcast from Turpentine.Support HR Heretics Sponsors:Planful empowers teams just like yours to unlock the secrets of successful workforce planning. Use data-driven insights to develop accurate forecasts, close hiring gaps, and adjust talent acquisition plans collaboratively based on costs today and into the future. ✍️ Go to https://planful.com/heretics to see how you can transform your HR strategy.Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/hereticsKEEP UP WITH NOLAN + KELLI ON LINKEDINNolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—TIMESTAMPS:(00:00) Intro(00:32) The Problem (HR Leaders Don't Understand Equity)(02:05) The Four Essential Questions Checklist(02:14) Question #1 (What's the Fully Diluted Share Count?)(03:53) Question #2 (What's the Strike Price/409A Valuation?)(05:03) Question #3 (What's the Last Preferred Price?)(07:51) The Golden Handcuffs Reality Check(09:38) Question #4 (What's Your Exercise Window?)(10:51) The Negotiation Secrets They Don't Tell You(12:08) Why Strike Price Appreciation Kills You(13:55) Sponsors: Planful | Metaview(16:44) Advanced Negotiation Tactics (21:51) Don't Take Equity at Face Value(22:47) Your Responsibility To Do the Research This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com