Er employee advocacy de nye influencere? // Sophie Egede-Schrøder

from Think About It · host Think PR

Der har i flere år været kronede dage for influencersamarbejder, og behovet for at markedsføre gennem personlige kanaler er på ingen måde på vej ud, mener dagens gæst forfatter og brandingrådgiver Sophie Egede-Schrøder.Det virker nemlig, når en eller anden mom-type, fortæller om sine leggings eller hvilke børnesko, der har ændret hende og hendes families liv fuldstændigt. Men hvem, der fremover skal give det personlige touch kan måske ændre sig med employee advocay. Det kan lyde uoverskueligt, men lyt med til slut, for afsnittet ender med en happy note.Dagens gæst: Sophie Egede-Schrøder.Podcasten er produceret af Think PR.https://www.instagram.com/thinkprdk/

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Er employee advocacy de nye influencere? // Sophie Egede-Schrøder

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