Er høj ROAS det rigtige mål – Når ledelsen fejler

from Marketers Morgen podcast · host Marketers Morgen

Baseret på en specifik case taler Anders og Mikael i dag om, hvordan det ofte vil være forkert at styre efter en høj ROAS. Hvad virksomhedens målsætning er, vil være afgørende for, hvad der skal sigtes efter. Den højest mulige ROAS er dog sjældent den rigtige løsning.

Episode metadata supplied by the publisher feed · Published Sep 18, 2024

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Er høj ROAS det rigtige mål – Når ledelsen fejler

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