Eric Coonrod: The Preparation Principle

In this episode of Alignment First, I sit down with Eric Coonrod, founder of E. Coonrod & Co. and author of The Preparation Principle, to break down the real truth behind selling a business. We dive into the hidden friction of M&A, the psychology of founders during exit, and what it actually takes to prepare for a successful transition—before, during, and after the deal. Key TakeawaysMost founders underestimate the time, cost, and emotional toll of selling a business.The best time to prepare for a sale is the day you start the company.Identity loss post-sale is one of the biggest blind spots entrepreneurs face.Deal fatigue and seller’s remorse derail more deals than lack of opportunity.The right team (M&A attorney, tax advisor, wealth manager, accountant) is non-negotiable.Quotes“Deal fatigue is real and it kills more deals than bad offers.” – Eric Coonrod“Your business isn’t just your income. It’s your identity.” – Eric Coonrod“The best time to prepare for a sale is the day you start the company.” – Eric CoonrodConnect with Eric Coonrod📧 [email protected]🌐 https://ecoonrodco.com📘 The Preparation Principle on Amazon___________________________________________________________________________________Stay Connected & Take Action✅ Clarity | Coaching | Consistency | Community → NextLevelHQ.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠✅ Ready to be the Fittest Leader Possible? → NextLevelHQ.co/blog✅ Subscribe to Alignment First → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/coachderz/Partners & Sponsors@ThorneHealth → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thorne.com/u/progressalways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@StrongCoffee → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠strongcoffeecompany.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Code: NEXTLEVEL15Alignment First. Progress Always.#AlignmentFirst #Leadership #MandA #IdentityLeadership #Entrepreneurship #Podcast #Business #PeacePresencePower