Eric Doty on Content as a Brand Impression, Automation, and Personal Branding

from Maker Mixtapes · host Tom Whatley

Eric Doty is the Content Lead at Dock. In this episode, Eric shares his entire system for running organic growth and demand generation as a one-man content band. Eric shares how he sources and manages the best writers, why quality standards are imperative to compete in 2024 and beyond, and why, now more than ever, marketers must prioritize business results by covering the basics before experimenting with new creative applications to content.

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This episode is 37 minutes long.

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This episode was published on January 18, 2024.

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