Eric “ET” Tecosky: Turning a Bartender’s Problem Into Dirty Sue

Eric “ET” Tecosky, founder of Dirty Sue, joins LegendsNLeaders to share how a frustrating problem behind the bar turned into a completely new cocktail product. After years as a Los Angeles bartender, ET asked a simple question: why wasn’t anyone making premium bottled olive juice specifically for dirty martinis? That idea eventually became Dirty Sue.ET breaks down the journey from developing the product and filling early orders out of his apartment to building a recognizable cocktail brand. The conversation dives into spotting opportunities others overlook, creating a category around a niche idea, and the persistence required to turn a simple solution into a lasting business.ET also shares his perspective on:Why some of the best business ideas come from everyday frustrationsBuilding a brand without following the traditional startup playbookThe power of owning a specific nicheLessons from years behind the bar and as an entrepreneurWhy product quality and consistency have remained central to Dirty Sue