Eric Goldman: Regulating Reputation Systems (VIDEO)

Reputational information helps decision-makers predict a company's or person's future performance based on their past behavior. Our economy is filled with systems that capture and publish reputational information; examples include credit reporting databases, eBay feedback ratings, job references and consumer product reviews. This talk will survey various reputation systems, discuss some lessons about designing and implementing them, and explore how legal regulation can help or hinder the process.