Eric Helitzer, CEO & Founder of SubBase: $5 Million Raised to Innovate Construction Materials Management

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Eric Helitzer, CEO & Founder of SubBase, a construction materials management platform that has raised $5 Million in funding. Here are the most interesting points from our conversation: Origins of SubBase: Eric's extensive background in construction management highlighted inefficiencies in material purchasing workflows, leading him to found SubBase in 2022. Early Challenges: The first six months involved balancing software development with running multiple construction jobs, all while iterating on a promising MVP. Initial Revenue Struggles: It took about a year to start generating revenue, with initial reluctance to charge for the software proving to be a significant learning experience. Go-to-Market Strategy: SubBase’s GTM approach includes leveraging word-of-mouth, outbound efforts, marketing, and educational events to drive adoption. Convincing the Industry: Eric discussed the challenges of persuading construction subcontractors to adopt new technology, emphasizing an approach that enhances existing workflows rather than disrupting them. Future Vision: SubBase aims to digitize more of the financial aspects of material procurement, deepen integrations, and create a seamless onboarding experience for users. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co