Eric Liedtke: How to Avoid Fast Fashion and Go Sustainable

Did you know that your wardrobe choices can either destroy or save the planet? Fast fashion is a major polluter, from toxic dyes to synthetic fabrics that shed microplastics – but sustainable fashion can help save your health + the planet! This is what we dive into in this episode of the Darin Olien Show with guest Eric Liedtke, founder of Unless Collective.   We explore innovations in plant-based fashion, discuss the shift away from petrochemical-based materials and fast fashion, the potential of natural materials, the critical importance of sustainable material choices and more!   Eric Liedtke, founder of Unless Collective, a plant based streetwear designed to leave zero plastic waste. Eric left Adidas after being their Global Brand Manager for 25+ years to create a brand with the end in mind - "Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change."   We discuss:   (01:43) Sustainability Certifications and Company Focus (08:26) Transitioning Fashion Industry Towards Sustainability (15:26 ) Legacy and Sustainability in Modern Society (21:51) Ocean Advocacy and Fashion Pollution Awareness (27:52) Power of People in Eco-Consciousness (31:45) Power of Social Media Advocacy (43:40) Challenges in Color and Materials (48:30) Material Science (54:39 0) Greenwashing vs Positive Intent in Sustainability (01:09:07) Innovative Sustainable Alternatives   Don't forget…   You can order now by heading to https://darinolien.com/fatal-conveniences-book or order now on Amazon.   Thank you to our sponsors: Bite: Go to trybite.com/DARIN20 or use code DARIN20 for 20% off your first order. Vivo Barefoot: Get 20% off your first Vivobarefoot order with DARIN20 at www.vivobarefoot.com Branch Basics: Save 15% on your Starter Kit when you use code DARIN at www.branchbasics.com. TruNiagen: Go to www.truniagen.com and use code Darin20 for 20% off   Find more from Darin: Website: https://darinolien.com/ Instagram: https://www.instagram.com/Darinolien/ Book: https://darinolien.com/fatal-conveniences-book/ Down to Earth: https://darinolien.com/down-to-earth/    Use code OLIEN20 for a Viome discount Candiani Denim: https://www.candianidenim.com/   Find more from Eric Liedtke: Website: https://unlesscollective.com/ Instagram: https://www.instagram.com/eric.liedtke/?hl=en https://www.instagram.com/unlesscollective/