Eric Liedtke: How to Avoid Fast Fashion and Go Sustainable

Did you know that your wardrobe choices can either destroy or save the planet? Fast fashion is a major polluter, from toxic dyes to synthetic fabrics that shed microplastics – but sustainable fashion can help save your health + the planet! This is what we dive into in this episode of the Darin Olien Show with guest Eric Liedtke, founder of Unless Collective.  We explore innovations in plant-based fashion, discuss the shift away from petrochemical-based materials and fast fashion, the potential of natural materials, the critical importance of sustainable material choices and more!  Eric Liedtke, founder of Unless Collective, a plant based streetwear designed to leave zero plastic waste. Eric left Adidas after being their Global Brand Manager for 25+ years to create a brand with the end in mind – “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”   Don’t forget… You can order now by heading to https://superlife.com/fatal-conveniences-book or order now on Amazon. BREAKDOWN We discuss:  (01:43) Sustainability Certifications and Company Focus (08:26) Transitioning Fashion Industry Towards Sustainability (15:26 ) Legacy and Sustainability in Modern Society (21:51) Ocean Advocacy and Fashion Pollution Awareness (27:52) Power of People in Eco-Consciousness (31:45) Power of Social Media Advocacy (43:40) Challenges in Color and Materials (48:30) Material Science (54:39 0) Greenwashing vs Positive Intent in Sustainability (01:09:07) Innovative Sustainable Alternatives LINKS Find more from Darin: Website: https://superlife.com/ Instagram: https://www.instagram.com/Darinolien/ Book: https://superlife.com/fatal-conveniences-book/ Down to Earth: https://superlife.com/down-to-earth/ Use code OLIEN20 for a Viome discount Candiani Denim: https://www.candianidenim.com/   Find more from Eric Liedtke: Website: https://unlesscollective.com/ Instagram: https://www.instagram.com/eric.liedtke/?hl=en https://www.instagram.com/unlesscollective/ SPONSORS Thank you to our sponsors: Bite: Go to trybite.com/DARIN20 or use code DARIN20 for 20% off your first order. Vivo Barefoot: Get 20% off your first Vivobarefoot order with DARIN20 at www.vivobarefoot.com Branch Basics: Save 15% on your Starter Kit when you use code DARIN at www.branchbasics.com. TruNiagen: Go to www.truniagen.com and use code Darin20 for 20% off I hope you enjoyed this episode of The Darin Olien Show! If you want to support or follow the podcast, here’s how:   Subscribe, rate or listen on Apple, Spotify, Stitcher  Follow my Instagram to keep updated on the podcast, weekly deep dives and other projects that I’m supporting (and the occasional Chaga appreciation post) Sign up for my Weekly Email to keep up with what I’m tuned into. For feedback or suggestions, email my team at [email protected]  Find the list of brands & products that get the big tick of approval from me here. Comment below to join the discussion!