Eric Matis, Brand Stategist at Cactus

Eric is a strategist focused on designing experiences people genuinely desire. Over nearly 20 years, he’s worked across hospitality, transportation, and member-based communities—domains where brand, environment, and service design meet. His portfolio includes global experience strategy for Hilton’s luxury brands, premium mobility design at Uber, and the member experience vision for NeueHouse. That same foundation has made Eric a trusted partner in health and well-being, where the stakes are high and the details matter. At Cactus, he leads strategy for a high-touch longevity startup in the Middle East and has helped reimagine care delivery and environment design for Canyon Ranch, Mayo Clinic, and more. An anthropologist by training, Eric blends cultural insight with business logic and spatial storytelling. He works closely with CEOs, product leaders, and architects to shape offerings from the ground up. In this episode of the Podcast, brand strategist Eric Matis explores how lessons from consumer brands can transform healthcare experiences. Drawing on his years at Red Scout, Cactus and his multidisciplinary background, Matis discusses brand strategy as the art of finding focus through intention and how those principles apply to patient empowerment, service design, and cultural change in healthcare. Hear how healthcare can move beyond compliance toward engagement, respect, and desirability—from oncology clinics to digital health tools.