Eric Muriuki on M-Shwari, Fuliza & Building Africa’s Next Fintech Platform

M-Shwari scaled to 15 million users in 41 days. Fuliza became a verb. Now, Eric Muriuki is building Loop DFS into the Stripe of Africa.In this episode of F-Squared, Samora Kariuki goes deep with one of Africa’s most experienced digital finance leaders. They unpack:The legal architecture behind M-Pesa’s riseWhat went wrong—and right—with M-Shwari’s launchHow Fuliza went from pitch to cultural phenomenonLoop’s pivot from neobank to fintech infrastructure playWhy AI-first hiring might be the futureThe case for fintech as Kenya’s next big export industryNo fluff. Just timeless lessons from the person who’s built the most successful digital finance products in Africa.