Eric Ries: Why Good Companies Go Bad and How Great Companies Stay Great

“... reading it made me so hopeful and excited that I've been telling everyone I know about it. This is not just a book for MBAs or people who work in business. It's for anyone who has wondered, 'Is capitalism fixable?'"—Ari Shapiro What if the most radical idea in business is that purpose is the best tool for unlocking long-term growth? And what if the secret to sustaining your organization’s integrity is readily available if you look in the right places? In his new book Incorruptible, a New York Times and USA Today best seller, Eric Ries reveals the hidden forces that he says cause even great organizations to drift from their original reason for being. Then he shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs and investors, he exposes the flaws that make companies vulnerable to short-term thinking. He offers a blueprint for “mission-controlled” organizations that can grow, prosper, and endure without losing their soul. Incorruptible has received advance praise from Dan Heath, Mark Cuban, Frances Frei, Kim Scott, Bob Sutton, and many others, including LinkedIn Co-founder Reid Hoffman, who says "Incorruptible is a must-read for any founder, board member, investor, or consumer who cares about protecting entrepreneurship, innovation, and the productive power of capitalism from the dangers of short-term thinking—and for anyone who recognizes the importance of trustworthy and enduring institutions for a thriving democracy." Using lessons gleaned from generations-old retailers and manufacturers to recently founded tech sector stars, Ries reframes the ethical longevity of business as a practical design problem. He provides every builder—founder, executive, investor or citizen—“a playbook to help avoid the inevitable pitfalls” (according to Mark Cuban) and the tools to create enterprises that uplift rather than exploit. He explores positive case studies such as Cost Plus Drugs, Costco, Hershey’s, Khan Academy, REI and others; he also delves into cautionary tales from Cadbury, J. Crew, Gateway, The Limited, Polaroid, Sears and Whole Foods. Scott Cook, who will be in conversation with Ries, has been a prominent supporter of Incorruptibleand has publicly praised it as required reading for founders, CEOs and investors, noting “If you're a founder, a CEO planning an IPO, an investor seeking epic outcomes—stop now and read Eric's book. It will change your life. Eric unveils the unspoken truths on how to build a legendary success … and keep it successful. When will it be seen as founder malpractice to not have read this book?"  Success alone will not protect what matters most; Ries says only incorruptible design can.  Learn more about your ad choices. Visit megaphone.fm/adchoices