Eric Seufert on mobile chaos, mobile games, and mobile attribution

Eric worked for Skype. He was VP of user acquisition for Rovio. He was head of platform for N3TWORK. He built Agamemnon and runs Mobile Dev Memo. In this episode, we talk about: the biggest changes in mobile the elimination of the IDFA the impact of GDPR and CCPA scaling marketing beyond the initial easy wins the increasingly important role of creative in advertising the problems with programmatic the triumvirate is the new duopoly: Google, Facebook, and Amazon the rise of Amazon incrementality is everything and much more!