Eric Williamson on Fixing the B2B Branding Blind Spot

My guest this week is Eric Williamson, Chief Marketing Officer at CallMiner.Eric brings more than 20 years of experience across tech and consumer marketing, spanning both the agency and brand sides. At CallMiner, he leads all global marketing functions, working hand-in-hand with sales and channel teams to fuel growth and pipeline.Before stepping into his role at CallMiner, Eric served as VP of Brand and Digital Marketing at Acquia, where he led everything from creative to demand generation for the open DXP platform.His agency background includes senior leadership roles at MullenLowe and The Martin Agency, where he shaped digital strategy for powerhouse brands like Google, GEICO, Walmart, P&G, and Microsoft.From Pizza Hut to Intel, Acura to Royal Caribbean, he's been in the trenches of marketing innovation his entire career.