Erica Franco: La Estrella Bakery and the Art of Baking Belonging

Since 1986, La Estrella Bakery has been much more than a place to buy pan dulce, it’s been a pillar of Tucson’s cultural life, a space of ritual, memory, and early morning conversations over conchitas and cuernitos. As we celebrate Hispanic Heritage month, host Carlos Quintero speaks with Erica Franco, second-generation member of the family behind La Estrella, about what it means to carry on a tradition baked in love, community, and resilience. Erica shares stories of 3 a.m. baking shifts, drawings from kindergarten fans, and the return to the barrio bakery where it all began. This is a conversation about food, but also about family, belonging, and the quiet power of staying close to your roots.