Erich Parker - SVP of Integrated Media - Blue Chip Worldwide

Erich Parker, a seasoned marketing leader who currently serves as the Senior Vice President of Integrated Media at Blue Chip Worldwide. Based in Chicago, he is a key driver of the agency’s media strategy, specializing in bridging the gap between brand storytelling and transactional shopper marketing. Professional Background Blue Chip Worldwide (2013–Present): Erich has spent over a decade rising through the ranks at Blue Chip. He began as an Account Supervisor in Shopper Marketing and progressed through leadership roles, including VP of Client Leadership and VP of Integrated Media, before reaching his current SVP position. Integrated Media Specialist: He is known for building media plans that "drive commerce," ensuring that big creative ideas translate into measurable success at the point of sale.