Erik Zeyher's $20K/mo semi-private playbook

🌎 Erik Zeyher , owner of Warlock CrossFit in Poughkeepsie, NY, joins Mateo to break down how his semi-private program grew into a $20-25K/month revenue stream and the story behind Help First Fitness, the personal training studio he built inside a local tennis club's old squash court.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out.📱 Socials:Erik Zeyher (Instagram): https://www.instagram.com/growwitherik/Warlock CrossFit (Instagram): https://www.instagram.com/warlockathletics/Help First Fitness (Instagram): https://www.instagram.com/helpfirstfitness/🎙️ Listen On:Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465Spotify - https://creators.spotify.com/pod/profile/gymworld📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes0:00 — Intro & meet Erik Zeyher of Warlock CrossFit2:20 — Warlock's backstory and the secret to lasting 10+ years as an affiliate4:11 — How the semi-private program got started4:59 — Inside the 6,000 sq ft space: class vs. semi-private layout5:59 — Run a successful gym with Kilo 6:31 — Launching semis internally: the "red rope method" and goal reviews8:05 — Day one results and scaling to $20-25K/month9:44 — Coach pay under the semi-private model11:25 — Retention: injury referrals vs. class-to-semi upgrades13:21 — Building Help First Fitness inside a tennis club's old squash court14:52 — Funding the build-out with a 0% interest credit card16:04 — Lessons from nightlife: why gym is a hospitality business17:38 — The most common problem gym owners bring to sales calls20:44 — Erik's own $23K/month wake-up call before finding Two-Brain21:12 — Where to find Erik