Erika Geraerts - Frank Body and Fluff Founder

In episode five of Beauty Island, host Brittany Stewart sits down with Erika Geraerts. You might not know her name, but you definitely know what she's done. Erika was one of the founders of Frank Body, the coffee scrub beauty brand that's gone on to revolutionise the beauty space and make millions in the process. But that's just the tip of the iceberg. At just 29, Erika has done more than most people do in a lifetime - including founding a content agency, writing a children's book, opening a cafe, and launching two unique and successful beauty brands, including her latest baby, Fluff. It's unlike anything else you'll find in the beauty world - and no, not a speck of millennial pink in sight. Erika welcomed me into the very cool Fluff showroom-cum-office in Melbourne. We talked about her career, forging your own path, the logistics of launching a business, the definition of success, and the problems with the beauty industry as it currently is. We also talked about her decision to leave Frank and launch Fluff, why it's so different, why she ditched millenials for centennials (that's 16-22 year olds) as her ideal customer, her tattoos and much more. I hope you find our chat as fascinating as I did. (And her special products are so unique and interesting!) Follow Erika Geraerts: Instagram: @itsall.fluff Shop Fluff: Fluff Follow Brittany Stewart: Instagram: @beautyislandpodcast Email: [email protected] Please note - all beauty products mentioned in this episode are honest recommendations, with no sponsored or advertised mentions. The links below are also not affiliate links - just provided for your ease if you'd like to check them out further. If at any time affiliate links or adverts appear in this podcast, they will be very clearly labelled. Erika's chosen Beauty Island products: •Black Afgano by Nasomatto: http://bit.ly/2Oahsiz •Coconut oil •Fluff Bronzing Powder: http://bit.ly/2Pwini4 •Agent Nateur Holi Oil: http://bit.ly/2z8PTjX •Agent Nateur Holi Stick Deodorant: http://bit.ly/2z7CZ5Y •Frank Body Lip Scrub: http://bit.ly/2CNq0dd •Mr Smith Sea Salt Spray: http://bit.ly/2JjCjPm •Little Company: http://bit.ly/2AvZtPH •Tattoos •The beach Sound effects obtained from Zapsplat Music: Dexter Britain