Erin Albitz thinks about tapping into donors’ feelings through creative

Erin Albitz is Group Creative Director at RKD Group. In this episode of Group Thinkers, hosts Justin McCord and Ronnie Richard sit down with Erin to discuss how to tap into donor’s feelings through creative and communicate more effectively. Tune in as we talk about: - What do nonprofits get right and wrong when it comes to donor feelings? (10:00) - How to make direct response communication more meaningful (13:34) - How to tap into donors' hearts through creative (21:20) - Balancing short-term revenue needs with long-term relationship building (24:41) Read "Listen Up: The Nonprofit Marketer's Guide to What Donors Want" at rkdgroup.com/ListenUp. Follow Group Thinkers on Twitter/Instagram @groupthinkers. For more information visit rkdgroup.com/podcast.