Erin Bury (Willful) | Co-Founding with Your Spouse and Scaling Through a Pandemic

from Mantle Mondays · host Amar Varma and Amit Jethani

In this episode, Willful's CEO and co-founder, Erin Bury, joins Mantle's co-founder, Amit Jethani, to share how she turned a personal story into one of Canada’s leading online estate planning startups. Erin opens up about the realities of scaling a mission-driven startup, managing growth, and the behind-the-scenes challenges of equity, governance, and operations. From early product decisions to empowering teams and working with investors, Erin breaks down what every founder should know about building a company built to last.Learn more about Mantle: ⁠withmantle.com

Episode metadata supplied by the publisher feed · Published Dec 5, 2025

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Erin Bury (Willful) | Co-Founding with Your Spouse and Scaling Through a Pandemic

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