Erin Crawford, VP, Head of Consumer Digital - Payments and Money Management, Fifth Third Bank

In this episode of The Bank Tellers, we sit down with Erin Crawford, VP and Head of Consumer Digital - Payments and Money Management at Fifth Third Bank. Erin shares her insights on how Fifth Third Bank is redefining customer experiences through innovative digital solutions, strategic fintech partnerships, and a steadfast commitment to community banking. From gamifying fraud awareness with Smart Shield to offering free wills through a groundbreaking partnership with Trust and Will, Erin reveals how the bank is staying ahead in a rapidly evolving financial landscape. Plus, we dive into the future of retail banking, the role of AI in streamlining processes, and the balance between frictionless experiences and customer security. Don’t miss this engaging conversation with one of the industry’s leading voices!Fifth Third Bank - https://www.53.com/Trust & Will - https://trustandwill.com/Smart Shield by Fifth Third - https://www.53.com/content/fifth-third/en/personal-banking/digital/smart-shield.htmlFollow Erin: https://www.linkedin.com/in/erincrawford1/Follow Money20/20:YouTube: @Money2020Tv  LinkedIn: https://www.linkedin.com/company/money2020/Instagram: https://www.instagram.com/money20_20Facebook: https://www.facebook.com/Money2020X: https://www.twitter.com/Money2020TikTok: https://www.tiktok.com/@money20_20