Erin Newkirk of Caribou Coffee: The How, What, and Why of Brand Marketing

In this episode of CMO Weekly, we sit down with Erin Newkirk, the Chief Brand and Marketing Officer at Caribou Coffee, to explore her incredible journey in the world of marketing. From leading iconic brands at General Mills to launching her own innovative ventures, Erin shares how her passion for brand storytelling, purpose-driven marketing, and customer connection has shaped her career. We dive into Caribou Coffee’s commitment to sustainability, authenticity, and crafting meaningful customer experiences. Plus, Erin opens up about her early love for writing, the lessons learned from entrepreneurship, and how she’s keeping Caribou’s brand fresh and engaging in an ever-changing landscape. If you’re looking for insights on brand building, leadership, and the evolving world of marketing, this is an episode you don’t want to miss! 🎧 Tune in now!