Err on the Side of Asking: Overcoming Hesitation in Fundraising

There are numerous reasons why fundraising staff and volunteers won’t ask a prospect for support without a lot of feet-dragging. Whether it’s for annual giving, a major gift or a planned gift, hesitation often seems more comfortable than taking action. This episode addresses the causes for delays in asking for support, and what you and your team can do to get out of your comfort zone and instead, 'err on the side of asking'.