Erststimme #33: Prof. Dr. Andreas Jungherr

from Erststimme | Podcast für Politische Bildung · host Konrad-Adenauer-Stiftung Bundesstadt Bonn

Henry Ford wird das Zitat zugeschrieben „Fünfzig Prozent des Geldes bei der Werbung sind immer rausgeworfen. Er wisse aber nicht, welche Hälfte das sei.“ Bei klassischen Werbekampagnen müssen die Daten über den Erfolg oder Misserfolg während der Laufzeit der Kampagne Daten mühsam erhoben werdenliefern wir Nutzer in den Social Media Diensten unsere Daten den Werbern frei Haus.

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This episode is 43 minutes long.

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This episode was published on September 22, 2021.

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