[ES] Cómo trabajar la omnicanalidad desde los centros comerciales, con Marcos Estopiñán (Carmila) [216]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Vamos a hablar de aplicaciones prácticas de omnicanalidad. Marcos Estopiñán es el responsable de marketing digital e innovación de Carmila, una cadena de casi 80 centros comerciales vinculados a Carrefour. Vamos a ver con él qué tipo de soluciones trabajan para ayudar a sus tiendas a vender online y sobre todo a hacer sinergias entre el consumo digital y el tráfico a tienda: click and collect, click and drive incluso proyectos de pop up stores. Enlaces de interés: Finalistas de los Ecommerce Awards 2022: https://marketing4ecommerce.net/descubre-a-los-finalistas-de-los-ecommerce-awards-2022/ Web de Amazon Pay [beloved sponsor]: https://amzn.to/3sxuYVg

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This episode is 43 minutes long.

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This episode was published on November 7, 2022.

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