Escaping the Build Trap: How Effective Product Management Creates Real Value : Melissa Perri

Please visit https://thebookvoice.com/podcasts/1/audiobook/430957 to listen full audiobooks. Title: Escaping the Build Trap: How Effective Product Management Creates Real Value Author: Melissa Perri Narrator: Erin Deward Format: Unabridged Audiobook Length: 6 hours 44 minutes Release date: June 30, 2020 Ratings: Ratings of Book: 4.6 of Total 10 Ratings of Narrator: 2.75 of Total 4 Genres: Business & Career Development Publisher's Summary: To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the 'build trap,' cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: ● Why organizations ship features rather than cultivate the value those features represent ● How to set up a product organization that scales ● How product strategy connects a company's vision and economic outcomes back to the product activities ● How to identify and pursue the right opportunities for producing value through an iterative product framework ● How to build a culture focused on successful outcomes over outputs