ESNS 2026: Innovative Ticketing Strategies: Mike van Gaasbeek and Yannick Corbeau

Let's go behind the scenes of live music digitalization in this special Sound Connections session from the ESNS 2026 Conference.We examine the "red ocean" of ticketing with guests Mike van Gaasbeek of Stager and Yannick Corbeau of CM.com, understanding how innovative platforms are easing the heavy daily tasks of event promoters by integrating ticketing, marketing, and payments into a single workflow. The discussion distills why modern ticketing must serve as a continuous marketing strategy to keep fans engaged long after the show ends. We also tackle the difficult reality of being a founder in a space defined by small margins and high competition, offering a roadmap for future innovation.Join the conversation on ticketing innovation and rethink how you engage your audience.Visit Stager: https://stager.co/en/Visit CM.com: https://www.cm.com/About ENSN Conference 2026: https://esns.nl/en/__________________________________________________________________________Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.venturesFollow on;Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr00:00 Welcome and context05:28 One platform approach09:38 Ticketing as marketing strategy13:00 Promoter economics and margins17:02 Market consolidation trends23:05 Ticketing and cash flow28:17 Brand focus and challenges34:12 Funding models and longevity41:25 Regulation and audience trust55:39 Music beyond capital