Espansione orizzontale del brand: strategia IP e tutela dei marchi

from INDICAM ON AIR · host INDICAM Italia

In questo episodio siamo insieme a Camilla Di Fonzo (Senior Associate in Greenberg Traurig Santa Maria) e Benedetta Raboni (IP Counsel in Fendi) e approfondiremo insieme al loro il tema dell'espansione orizzontale del brand in relazione alle strategie IP e alla tutela dei marchi.

Episode metadata supplied by the publisher feed · Published Jul 12, 2024

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Espansione orizzontale del brand: strategia IP e tutela dei marchi

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