''Especially in multicultural marketing, most of the things that brands did were old and traditional'' Serhat Ekinci, Managing Director of Unite, Omnicom Media Group.

In this week’s podcast, our CEO Leila McKenzie-Delis has a conversation with Serhat Ekinci, Managing Director of Unite, Omnicom Media Group.Here’s what they discuss:🚀Serhat's professional background in the world of creative, digital, media, advertising and consulting as well as his rich cultural background (Turkish/Kurdish) that influences his work and passion projects🚀Importance of media representation in content, communication and data to be inclusive because people will not feel included when the work they do doesn't represent them🚀Importance of highlighting both visible and invisible differences as well as cultural nuances in advertising so that consumers feel represented🚀Moving from unconscious exclusion to conscious inclusion and the need for content to be relevant to everyone🚀How diversity across different levels challenges the way in which organisations operate🚀Identity crises, cultural nuances and the power of conversation to learn from each other and build bridgesContinue the conversation on LinkedIn