ESPN "First Take" host Stephen A. Smith discusses building your brand and how not to fall victim to success.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviews Stephen A. Smith. In the last five years, Stephen A. Smith has become a powerful media force in sports commentary, a regular on General Hospital, a social media influencer, a podcast and YouTube influencer, a television producer, the Host and Executive Producer of the Number #1 Sports Morning show in First Take and a New York Times Best Selling Author.  Talking Points – New York Times Best Seller, Straight Shooter -- Paperback You discussed overcoming the odds in your book, Straight Shooter.  Stephen Smith, how dark did it get for you in 2009? What started the comeback? What role did your Mom play in this comeback? In 2018, you approached me with a plan.  Tell everybody about it. What is your brand? What are your goals? Tell us about your upcoming Docu-Series, Up For Debate, co-produced with Tom Brady and Michael Strahan. Are there any other TV projects you can share with us? Why do you think your brand resonates with people, and what age group? Why was it essential to build your broadcast studio? What is the future for Stephen A. Smith?  Will you still have time for General Hospital?    See omnystudio.com/listener for privacy information.