Essential Antitrust #48: Antitrust meets AI: How regulators approach AI-driven pricing and predictive analytics

Episode 282 of the The Freshfields Podcast podcast, hosted by Freshfields, titled "Essential Antitrust #48: Antitrust meets AI: How regulators approach AI-driven pricing and predictive analytics" was published on January 7, 2026 and runs 21 minutes.

January 7, 2026 ·21m · The Freshfields Podcast

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Summary

AI-driven pricing and analytics tools are transforming markets, but they’re also drawing intense scrutiny from antitrust authorities worldwide. In our latest Essential Antitrust episode, Freshfields experts Maria Dreher-Lorje, Nicholas Frey, Heather Lamberg and Jenn Mellott explore how regulators in the US, UK, and EU are responding to algorithmic pricing and what this means for global businesses. From US litigation concerning algorithmic price fixing to the EU’s case focus and the CMA’s new investigatory powers, the legal landscape is evolving fast. Authorities are not only investigating AI-driven conduct but also deploying AI tools themselves to detect collusion. Uncertainty around enforcement standards—per se vs. rule of reason—makes proactive compliance essential. Listen now to understand the risks, the questions regulators are asking, and practical steps to protect your business.

Episode Description

AI-driven pricing and analytics tools are transforming markets, but they’re also drawing intense scrutiny from antitrust authorities worldwide. In our latest Essential Antitrust episode, Freshfields experts Maria Dreher-Lorje, Nicholas Frey, Heather Lamberg and Jenn Mellott explore how regulators in the US, UK, and EU are responding to algorithmic pricing and what this means for global businesses. From US litigation concerning algorithmic price fixing to the EU’s case focus and the CMA’s new investigatory powers, the legal landscape is evolving fast. Authorities are not only investigating AI-driven conduct but also deploying AI tools themselves to detect collusion. Uncertainty around enforcement standards—per se vs. rule of reason—makes proactive compliance essential. Listen now to understand the risks, the questions regulators are asking, and practical steps to protect your business.

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