Establishing A Growth Team At A Company That's Never Had One (With Acorns' Hila Qu)

Traditionally startups will establish their product market fit and then focus on rolling out a growth team. There are a lot of hurdles with this sequencing, specifically when companies don't invest in growth until after becoming a more established organization and are growing quickly. Matt and Hila Qu, VP of Growth at Acorns, discuss their experiences with being the first growth person at a company. They talk through how to confirm alignment to earn growth buy-in and trust from leadership, goals to set as a growth leader, and experimentation and levers to improve retention. You will gain a stronger sense of timelines for introducing growth at your organization and how reshaping existing teams to be holistic growth teams can accelerate your group to the next level. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Hila on Twitter @MattBilotti @HilaQu @HYPERGROWTH_pod