Establishing Consumer Confidence through Clean Label Claims

Clean label is a term that is in a constantly evolving, malleable to the demands of the global consumer. And global brand owners are continuing to show a keen interest in not only keeping pace with front runners in terms of clean label reformulation, but also in determining what the next level of “clean” could entail in a practical sense. The more traditional clean label claims such as no artificial and all natural claims may not be enough in the years to come, but for now, these claims are flourishing in developed markets.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.