Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of Stratably

from Unpacking the Digital Shelf · host Digital Shelf Institute

The question of incrementality is central for brands today - how can you be sure the additional investments in existing channels or new channels will drive net new business? It’s a difficult question to answer, but a new framework from Russ Dieringer, Founder and CEO of digital commerce consulting firm Stratably, caught my eye and we had to have him on the pod to walk us through it.

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This episode is 24 minutes long.

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This episode was published on December 19, 2022.

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