Estate agency marketing is an oxymoron - Ep. 2208

Why Estate Agents Are Getting Marketing All Wrong (And How to Fix It!) In this episode, Russell Quirk, one of the most outspoken figures in UK estate agency, explains why estate agents struggle with marketing and how to turn it around. It’s not just about putting properties on Rightmove; it’s about promoting your brand effectively to sellers and landlords. Russell discusses how many estate agents are missing the mark by focusing on short term tactics rather than building a solid, long lasting brand. He highlights how top firms like Savills and Foxtons have mastered the art of branding, making it easier to secure listings simply because of the reputation they’ve built. But, it’s not all quick wins. Building a strong brand takes time, effort, and investment; something many agents overlook. Russell also touches on the importance of showcasing your local market knowledge, with 36% of homeowners choosing their estate agent based on expertise, not fees. If you're an estate agent looking to get ahead, this episode offers invaluable insights into how you can build your brand, stand out from the competition, and ultimately win more business. Listen now and share your thoughts in the comments!