ESTATE AGENTS SHOULD DO BRANDING NOW!!

In this period, it's zero viewing and appointments for a month. And the following months would be challenging as well. Therefore, for those who can sustain this period, I would strongly recommend to build up your own personal brand to fully leverage on this window opportunity.  As the normal practise is to just sell, sell, and sell. Branding has always been perceived merely as 'cost' and it's never been the priorities of agents and agencies. "Why do when I can still sell?" But the thing is nobody likes to be sold. Hence, it's important to position yourself differently in the market. And the easiest way is to first provide value to your customers without anything in return. Be the location expert of the location that you're focusing on. Then to put out all these info online, if not you do not exist at all.  Hence, I encourage you guys to leverage on this RMO period and start doing today!!