EPISODE · Jul 23, 2025 · 30 MIN
Estée Lauder The Makeover Queen
from Great Business Stories · host Caemin
I love this story and I kinda love Estee lauderIn 1953, she told the world she’d found a secret recipe that she called Youth Dew —gifted by her uncle to a Russian princess. In truth? It was bath oil from an ex-boyfriend's lab. But the scent was sultry, the price was right, and women couldn’t get enough. And Youth dew would go on to pull in $150 million a year.She claimed her father was a European aristocrat who wore gloves on Sundays. Actually? He ran a hardware store in Queens.But she was one of the sharpest business minds of the 20th century, driven by a belief in herself, but also in a belief that she was empowering women.From mixing creams in a shed to building a billion-dollar dynasty, the story of Estée Lauder is a cracker—enjoy.
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Estée Lauder The Makeover Queen
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