Esther Choi: Being an Entrepreneur Changes Your Brain

Esther Choi has always been an ambitious person. From selling bulk candy to friends in middle school to reading “Rich Dad, Poor Dad,” in high school, the entrepreneurial spirit has always been present. But it’s never enough simply to have a business. Esther’s competitive spirit drives her to be the best. Hear the evolution of Esther’s career. Her mindset is work shouldn’t feel like work. That’s not to say she doesn’t work hard. There were days she’d wake up at 6 and go to bed after midnight. The determination carried over when she opened her first restaurant at 28.  Moving from chef to entrepreneur rocked her world. She didn’t expect to have to change her thinking. Esther gets candid about the new challenges of running and growing a business, being a television personality, and experimenting with ideas. She talks about how the pandemic brought about a time of calm that enabled her to tap into her entrepreneurial spirit and be more experimental. She wraps up about her latest ventures and growing with Cook Unity.