ET Deep Dive: The Auto’s Electric Makeover
from The Morning Brief Hosted by The Economic Times
India’s humble autorickshaw is getting its biggest reinvention in decades. Electric three-wheelers are surging because the economics work: lower running costs, less maintenance and better predictability for drivers and fleets. But the real disruption goes deeper. As Bajaj Auto defends its turf and Mahindra, TVS and others push harder, competition is shifting from price and mileage to range, comfort, software, financing, service and uptime. Lijee Philip reports, Anirban Chowdhury narrates how electrification is rewriting the rules of India’s three-wheeler industry—and why the winners may be those who rethink the autorickshaw itself.
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