Eternal Shuts Down, Nirva Raises $8M, Wearable Data Stalls

July 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AMA survey finds 86% of physicians review consumer wearable data, but only 6% say it's integrated into clinical workflows or health records Eternal winds down after failing to secure funding, a reminder that comprehensive preventative care is operationally complex and capital intensive Nirva raises $8M for an AI wearable necklace that listens continuously, shifting consumer health from biometrics toward emotional intelligence Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]