ETF ELI5 Part 3: How to use ETFs smarter with factors and a quant advantage – Vince Kraljevic

In Part 3 of our ETF mini series, we’re breaking down one of the most misunderstood concepts in modern investing: factors. What are they? Why do they rotate? And how can everyday investors use them without getting overwhelmed? Nicole Correale sits down with Fidelity ETF Strategist Vince Kraljevic to unpack how factors behave, how they fit into a real world portfolio, and how Fidelity’s quant team brings a disciplined, data driven edge to factor investing. Whether you’re curious about momentum, quality, value, low vol, or just want to understand what’s under the hood of your ETFs—this episode gives you a clear, simple, and fun breakdown. In the final session of our ETF miniseries, we’re taking everything covered in parts 1 and 2 and leveling up. Join us for part 3 of 3 as we put the full ETF picture together. Recorded on February 19, 2026. At Fidelity, our mission is to build a better future for Canadian investors and help them stay ahead. We offer investors and institutions a range of innovative and trusted investment portfolios to help them reach their financial and life goals. Fidelity mutual funds and ETFs are available by working with a financial advisor or through an online brokerage account. Visit fidelity.ca/howtobuy for more information.