Ethan Whitson: Building The Guide Network

from The University of Denver's Entrepreneurship Podcast

In this episode of the Entrepreneurship@DU Podcast, host Joshua Ross welcomes DU alum Ethan Whitson, founder of The Guide Network, a platform built to help outdoor guides streamline operations and grow their businesses. What started as a marketplace to connect customers with guides quickly evolved—through trial, error, and customer feedback—into a full-service software solution now used by guides from solo operators to high-end lodges.

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This episode was published on August 19, 2025.

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