Ethical dilemma: The burger murders - George Siedel and Christine Ladwig

What’s the best way to handle a crisis in business? Dig into how different strategies can work when faced with an ethical dilemma.--You founded a company that manufactures meatless burgers that are sold in stores worldwide. But you’ve recently received awful news: three people in one city died after eating your burgers. A criminal has injected poison into your product! The deaths are headline news and sales have plummeted. How do you deal with the crisis? George Siedel and Christine Ladwig explore the different strategies of this ethical dilemma.Lesson by George Siedel and Christine Ladwig, directed by Patrick Smith.Animator's website: http://blend-films.blogspot.com/Sign up for our newsletter: http://bit.ly/TEDEdNewsletterSupport us on Patreon: http://bit.ly/TEDEdPatreonFollow us on Facebook: http://bit.ly/TEDEdFacebookFind us on Twitter: http://bit.ly/TEDEdTwitterPeep us on Instagram: http://bit.ly/TEDEdInstagramView full lesson: https://ed.ted.com/lessons/ethical-dilemma-the-burger-murders-george-siedel-and-christine-ladwigThank you so much to our patrons for your support! Without you this video would not be possible! Angelo Urzua-Milla, Tommy Lewis, leorene, Mahina Bachiller, Marcus Andre Nery, Bruce Vieira Lopes, Chef, Charmaine Hanson, Michael Goldberg, Lydia Pflieger, Paul Aldred-Bann, Manav parmar, Susan Wang, Utkarsh Dubey, Thawsitt, Xuebicoco, Jezabel, Maeve, Kim Humphrey, Kristen Damas, JackKeyton , Matthew D. Vigil, Amin Shahril, Adriano Fontes, Xiao Yu, Fatima Kried, Aravind Battaje, Melissa Suarez, Jason Duncan, Brian A. Dunn, Francisco Amaya, Daisuke Goto, Matt Switzler, Chhunheng Veng, Leonardo Monrroy, Sumedh Ghaisas, Guhten, Amer Harb, Dowey Baothman, Norbert Orgován, Shafeeq Ansari, Gabriel Balsa, Maryam Sultan, Bethany Connor, Jeremy Shimanek, Adam Foreman, Sebastiaan Vleugels, Lâm Nguyễn, Mark Byers and Bradley Heinold. Learn more about your ad choices. Visit megaphone.fm/adchoices