Ethical Sales Strategies That Actually Convert w/ Heather Wylde

In this episode of Business Over Cocktails, Lauren is joined by business coach and ethical sales expert Heather Wylde to talk all things sales strategy—without the sleaze. Heather breaks down how to approach high-vibe sales conversations that feel good, convert consistently, and honor your potential clients. She shares her journey from being turned off by pushy, NLP-based sales techniques to creating a framework that’s rooted in integrity, alignment, and authenticity. Whether you’re new to sales or ready to improve your conversion rate, Heather explains how to qualify leads, ask custom questions, ethically handle objections, and build trust at every stage of the sales process. If you’ve ever avoided sales calls because they felt gross—this conversation is for you.TakeawaysSales conversations convert better than emails or funnels.High integrity sales calls focus on genuine connections.It's essential to match your solution with the client's needs.Being pushy is not necessary for successful sales.Targeting the right audience is crucial for conversions.Objections should be viewed as opportunities for connection.Customized questions enhance the sales conversation.Lead nurturing skills are as important as strategies.Ethical handling of objections can deepen relationships.The coaching industry is facing scrutiny, requiring transparency.Chapters:00:00 Introduction to High Vibe Sales Conversations02:42 The Importance of Authentic Sales Conversations05:42 Identifying and Qualifying Leads08:11 Handling Objections with IntegrityConnect with Heather Wylde:Instagram: http://instagram.com/heatherwyldecoachYouTube: http://YouTube.com/@heatherwyldeFast YES Mini Coursehttps://go.heatherwylde.com/fastyesminiUpcoming Events:Chicago Retreat - July 14-16, 2026 - https://laurennajar.myflodesk.com/iid9wbr2ycNapa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.