Ethics In AI And The Importance Of Personalization In B2B Marketing, With Guest Mike Hockett

In the competitive world of wholesale distribution, businesses are increasingly recognizing the transformative power of tailoring their marketing efforts to meet the unique needs of individual clients and stakeholders. It's no longer a "one size fits all" marketplace: personalizing your customer journey and customer experience is key to retaining business. This week, Tom and Kevin, along with their guest Mike Hockett, Executive Editor of Modern Distribution Management, dive into this topic to reveal that B2B Market Personalization may be the hottest trend of 2024. We also take a closer look at looming ethical questions regarding the use of AI in wholesale manufacturing and distribution, including why industrial organizations are such ripe targets for ransomware attacks. Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.