ETHICS TALK EP 293

MANISHA KAPOO | CEO and Secretary General, Advertising Standards Council of India I VP, Executive Committee- International Council for Advertising Self-Regulation (ICAS)Manisha head the Advertising Standards Council of India. a self regulatory body that is committed to the cause of fairness and honesty in advertising. She also a part of the leadership team of International Council of Advertising Self-regulation (ICAS).Over the past 25 years, She helped companies establish and nurture brands through brand building, new product development, marketing strategy development as well as media strategies.She has worked with Corporates, NGOs, Foundations and International development organisations develop programs that work effectively for business while simultaneously creating social impact.Specialties: Self-regulation, Brand definition and strategy, CSR, Cause Marketing, Public Policy