Ethnic Hair Market in Africa: Untapped Opportunities and Challenges

There are two trends present in the ethnic hair care market in Africa. First of all, the middle class is rising in the  country and women have more disposable income to allocate to beauty and personal care products. At the same time, more African women are embracing their natural hair - hair that has not been chemically treated.  The mindset towards natural hair is changing, especially among the younger generation of African women. As a result, companies should consider that African consumers are not a homogeneous group and a one size fits all kind of approach can not be used. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.