Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

from The Curiosity Current: A Market Research Podcast · host AYTM

Ethnographic research emerges as a powerful tool for uncovering deep consumer insights, revealing the human stories and unexpected truths that drive successful brand strategies. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide, about how ethnographic research uncovers hidden consumer insights and drives innovation across major footwear and apparel brands.

Episode metadata supplied by the publisher feed · Published Jun 17, 2025

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Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

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