ETL – Ex-Big Law Attorney Makes His Case for Thought Leadership Marketing in Law Firms

Specialist firms have carved out niches in the thought leadership industry in tech, real estate, asset management and other sectors. One stand-out in the legal industry is Harrington Communications, a thought leadership PR firm founded by Jay and Heather Harrington. Their motto: Deep and narrowly focused expertise is more valuable than vague and undifferentiated knowhow. In this episode of Everything Thought Leadership, Bob Buday speaks with Jay Harrington about the appeal of thought leadership marketing for law firms, how he and Heather built a firm that serves law firms, the current state of thought leadership in law and where it's going next. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.